Meet the Founders
Lori Scherfer-Alvarez
As Co-Founder of Sparrow & Grace Signature Events, Lori brings more than two decades of experience in event planning, client experience, design, and business development.
Known for her ability to build meaningful relationships and create elevated celebrations, Lori has helped guide hundreds of clients through some of life's most important milestones with thoughtful planning, exceptional service, and bespoke design.
Her specialty lies in multicultural events and non-traditional weddings, helping couples honor their unique traditions, backgrounds, and stories in ways that feel authentic, meaningful, and deeply personal.
At Sparrow & Grace, Lori leads client experience, event design, and strategic growth creating celebrations that are as seamless as they are memorable.
Brett Newman
As Co-Founder of Sparrow & Grace Signature Events, Brett brings more than 20 years of experience in hospitality, venue operations, catering, and luxury event management.
Known for her calm leadership and meticulous attention to detail, Brett has built and led high-performing teams, developed operational systems, and orchestrated events of every size with precision and professionalism. Her passion lies behind the scenes—creating seamless experiences that allow clients to be fully present and enjoy every moment.
With a natural ability to anticipate challenges before they arise, Brett believes exceptional celebrations are built on thoughtful planning, flawless logistics, and genuine hospitality. Every decision is made with the guest experience in mind, ensuring each event unfolds effortlessly from beginning to end.
At Sparrow & Grace, Brett oversees operations, event logistics, team leadership, and execution, transforming carefully crafted plans into beautifully realized celebrations.
Our Approach
At Sparrow & Grace, our greatest strength is the way our talents complement one another. By combining thoughtful planning, refined design, and meticulous attention to detail, we create celebrations that feel effortless, intentional, and uniquely reflective of each client we serve.
While one of us is focused on logistics, timelines, and seamless execution, the other is focused on creating beautiful, personalized celebrations. Together, we ensure every event is as functional as it is beautiful—where thoughtful planning meets timeless design.
Our Promise
When you become a Signature Client, you are more than a date on our calendar.
You become part of the Sparrow & Grace family.
Our Commitment is Simple:
Personalized guidance from beginning to end
Honest communication and trusted advice
Thoughtful planning with exceptional attention to detail
Elevated hospitality for you and your guests
A calm, confident presence on your celebration day
Because luxury isn't defined by how extravagant an event looks, it's defined by how effortlessly it feels.
We are honored to be part of your story and look forward to creating a celebration that is uniquely yours.
Boutique by Design. Timeless by Nature. Luxury by Experience.